So what does ffomo mean? ffomo stands for “fashion fear of missing out”. It is the fear of you missing out on buying a trend-led garment or missing out on something great during discount events! ffomo is a UK online fashion retailer, which offers latest fashion trends on clothing, accessories and footwear garments at affordable prices. ffomo is aimed at fashionable men and women, who do not want to miss out on the latest must haves! Most of the clothing pieces are designed in-house by our creative Director who is also the owner of the e-shop.